HISTORY OF THE LOGO: Mitsubishi

The name "Mitsubishi" refers to the three-diamond emblem. "Mitsubishi" is a combination of the words mitsu and hishi. Mitsu means three. Hishi means water chestnut, and Japanese have used the word for a long time to denote a rhombus or diamond shape. Japanese often bend the "h" sound to a "b" sound when it occurs in the middle of a word. So they pronounce the combination of mitsu and hishi as mitsubishi.


There are also some alternate interpretations of the logo:

The logo for this successful worldwide Japanese automobile manufacturer is made up of three points that symbolise trust, integrity and openness. The logo is based on the merger of two age-old Japanese dynasties who used a coat of arms with three similar diamond patterns.


Mitsubishi built its first car in 1917. The company itself goes back to 1870, when it built its first ships - the three diamonds represent a ship's propellers.

Source: Car Logos